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Munchy Monsters
poster design
packaging design
The Munchy Monsters Campaign is a fictitious partnership with supermarket chain FairPrice to raise awareness on food wastage in Singapore. In particular, the disposal of perfectly edible fruits and vegetables due to cosmetic blemishes.
The $2 bag of discounted fruits usually sold at the supermarket was reimagined in a cute and vibrant packaging that portrayed the fruits in the body of the Munchy Monsters, having been so tasty they've already been consumed by them. Giving the message that these produce with cosmetic blemishes are safe for consumption.
Softwares Used:
Adobe Illustrator
Adobe Photoshop
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